UNILEVER
Feel good, look good and get more out of life
Feel good, look good and get more out of life
Good afternoon. I am Isabel Cruz Jimenez. I am 20 years old. I am graduated with a degree in Commercial Relations in ESCA Santo Tomas.
At present I am working at Unilever company as adviser of business, I like very much this work because I am putting in practice everything that I learned in the university, my activities are: to give attention to the different channels of sales as self-services and shops of wholesale, also I must have a follow-up of the promotions that is making of the products and supervise the promoters, other one of the activities is to be informed about the constant change of the clients to satisfy your needs.
Unilever was created in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. The products that is offers is classified under the next categories: foods, beverages, cleaning agents and personal care products.
Unilever is a multinational company that has presence in more than 150 countries for example Brazil, Peru, Chile, Colombia, Ecuador, Venezuela, Canada, United States, Mexico, and countries of Europe, Asia and Africa with near 500 brands and employs more than 247,000 persons in the whole world. In Mexico, Unilever has been present for more than 40 years; it has a labour force of more than 5000 employees; 3 centers of manufacture; 19 centers of distribution and 8 divisions of sales. Unilever's brands are in the first places of its category, commercializing brands as Maizena, Dove, Lipton, Holanda, Hellmann's, Knorr, Rexona, Snuggle, Ades, Pond's, Primavera, Sedal, Axe, Becel and others.
Unilever's major competitors include Procter&Gamble, Nestle, Kraft Foods and Henkel.
Unilever legal structure
By the merger of the two companies (Lever Brothers and Dutch Margarine), Unilever has two headquarters, the located one in Amsterdam that is Unilever NV and the other in London that is Unilever PLC, also it has a branch office in New York.
The Unilever's structure is classified in Executive directors who are directors of Unilever, the Group Chief Executive is Patrick Cescau who coordinates to the president of Foods, home and personal care and the presidents of Europe, America and Asia-Africa. Other members important are the Chief Financial Officer and the Chief HR Officer.
Recent trend
2007 was a good year for Unilever, the sales grew by 5.5% steadily - is the third consecutive year of accelerating sales growth. In Europe, the sales grew nearly 3%; in America was 4%, and in Asia-Africa the sales grew 11% suddenly where India and China were important contributors to this success.
The Foods category had a strong year in the sales, for example the brand Knorr came close to 4 billion of euros in sales to the same that Lipton tea and Holanda.
Future plan
Unilever will to begin a certification by part the Rainforest Alliance for starting to certify all Lipton Yellow Label and the tea bags for selling in Western Europe by 2010, followed by all Lipton tea bags globally by 2015.
Conclusion
Unilever works to satisfy the daily needs of every person in any place of the world. Our food products, as well as those of personal care and of the home, are chosen by the consumers of the whole world 150 millions of times a day. To be anticipated to your needs and aspirations is the principal task of our local companies, which are those who facilitate to your consumers both your better international brands and your knowledge and experience.
Thank you for your attention.
At present I am working at Unilever company as adviser of business, I like very much this work because I am putting in practice everything that I learned in the university, my activities are: to give attention to the different channels of sales as self-services and shops of wholesale, also I must have a follow-up of the promotions that is making of the products and supervise the promoters, other one of the activities is to be informed about the constant change of the clients to satisfy your needs.
Unilever was created in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. The products that is offers is classified under the next categories: foods, beverages, cleaning agents and personal care products.
Unilever is a multinational company that has presence in more than 150 countries for example Brazil, Peru, Chile, Colombia, Ecuador, Venezuela, Canada, United States, Mexico, and countries of Europe, Asia and Africa with near 500 brands and employs more than 247,000 persons in the whole world. In Mexico, Unilever has been present for more than 40 years; it has a labour force of more than 5000 employees; 3 centers of manufacture; 19 centers of distribution and 8 divisions of sales. Unilever's brands are in the first places of its category, commercializing brands as Maizena, Dove, Lipton, Holanda, Hellmann's, Knorr, Rexona, Snuggle, Ades, Pond's, Primavera, Sedal, Axe, Becel and others.
Unilever's major competitors include Procter&Gamble, Nestle, Kraft Foods and Henkel.
Unilever legal structure
By the merger of the two companies (Lever Brothers and Dutch Margarine), Unilever has two headquarters, the located one in Amsterdam that is Unilever NV and the other in London that is Unilever PLC, also it has a branch office in New York.
The Unilever's structure is classified in Executive directors who are directors of Unilever, the Group Chief Executive is Patrick Cescau who coordinates to the president of Foods, home and personal care and the presidents of Europe, America and Asia-Africa. Other members important are the Chief Financial Officer and the Chief HR Officer.
Recent trend
2007 was a good year for Unilever, the sales grew by 5.5% steadily - is the third consecutive year of accelerating sales growth. In Europe, the sales grew nearly 3%; in America was 4%, and in Asia-Africa the sales grew 11% suddenly where India and China were important contributors to this success.
The Foods category had a strong year in the sales, for example the brand Knorr came close to 4 billion of euros in sales to the same that Lipton tea and Holanda.
Future plan
Unilever will to begin a certification by part the Rainforest Alliance for starting to certify all Lipton Yellow Label and the tea bags for selling in Western Europe by 2010, followed by all Lipton tea bags globally by 2015.
Conclusion
Unilever works to satisfy the daily needs of every person in any place of the world. Our food products, as well as those of personal care and of the home, are chosen by the consumers of the whole world 150 millions of times a day. To be anticipated to your needs and aspirations is the principal task of our local companies, which are those who facilitate to your consumers both your better international brands and your knowledge and experience.
Thank you for your attention.
